Thursday, 12 October 2017


Guerlain has always enjoyed an unparalleled affection amongst perfume fans and part of this is the continuing transparency that they are displaying in their current releases, and also in the rewriting of parts of its history. Over time a "good story" can cover up the true facts and it is refreshing to see these being peeled away piece by piece. As part of this openness, Guerlain allowed Thierry Wasser and Frédéric Sacone’s vintage recreations to be made available to smell at the Champs Elysees boutique and this means that we can travel to Russia, via France, and discover Impérial Russe and Cuir de Russie.

Thursday, 5 October 2017

EVELYN ROSE by Crabtree & Evelyn

The popularity of rose fragrances has never diminished and it doesn’t look as if it will anytime soon. The intoxicating floral that surrounds you when you wear one of the many interpretations has made it a popular choice over the centuries for women of all ages. It seemed to go through a little bit of a crisis a few years ago, there were a lot of rose fragrances to choose from and it got a bit confusing, but the stalwarts held their nerve and came through unscathed. One of these was the ever-popular Evelyn Rose by Crabtree & Evelyn but, after a name change and two reformulations, how does it hold up twenty-four years later?

Thursday, 28 September 2017

Miller Harris Launch TENDER and SCHERZO

Fragrance launches happen nearly every week and each one tries to outdo the other with scale and cost. Miller Harris took a very different approach today when they revealed their two new fragrances, Tender and Scherzo, to an eager group of bloggers and journalists. They presented, in minimalist surroundings, two distinctly different visual interpretations, but the character and soul of the project was perfectly captured. One brief, two perfumers, two fragrances. It’s an interesting experiment and one that has definitely paid off. So, let me walk you through “kaleidoscopic peonies” as we discover “Tender Is The Night”.

Monday, 25 September 2017

CUIR DE RUSSIE by Le Jardin Retrouvé

The "leather revival" in the perfume world shows no signs of slowing, although to some of us it never went away in the first place. Those rich, resinous, woody scents exuded power along with a sensuality that ached for experimentation. Lashings of birch tar, labdanum and castoreum gave these fragrances a sexually charged energy that was impossible to resist. The more recent "trend" for softer suede-style scents diluted this effect and they became more refined and less dangerous. Thankfully with the rerelease of Cuir de Russie by Le Jardin Retrouvé we once again get the chance to perfume provocatively.

Thursday, 21 September 2017


You hear many companies talk about their “heritage” but it sometimes seems a little contrived and exaggerated. Add a celebrity here, change a production date there, and it becomes tricky to separate fact from fiction. One company that doesn't have this problem is Floris. Their biggest challenge is actually what to leave out. With a history dating back two hundred and eighty seven years the list of celebrity clients and perfume releases is immense, and it was always a challenge to share this with their customers. So, along with their recent store refit, Floris decided to open up their archives and reveal a few forgotten treasures.

Monday, 18 September 2017


Originally from Suffolk, Matthew Axe studied Graphic Design before going on to work with companies such as Thomas Pink, John Lewis and Gieves & Hawkes. After relocating to New York he was Creative Director on Martha Stewart’s award-wining magazine, Martha Stewart Living, and regularly oversees campaigns in the beauty industry. Recently working on Jo Malone’s Basil & Neroli launch, I wondered what would he reveal about his own perfume favourites during “Stephan’s Six”.

Thursday, 14 September 2017


The continuing push at the moment seems to be for companies to release product “collections”. By this I mean the fragrance, the shower gel, the candle, the body lotion etc. in their latest scent. Now this is actually nothing new, Coty were doing it for years, but brands have refocused their approach in an attempt to cement every new launch by offering their customers the fragrance in at least one form that they will like. Some brands miss the mark on translating the scent into the various products, but one company who continues to excel is Molton Brown. Let's take a look at their latest addition, Russian Leather.

Monday, 11 September 2017


With a start in photography and music, Hans Hendley was flexing his creative muscle from an early age. Pretty soon he realised that his philosophies and ideals didn’t really fit the strict commercial path and so he moved to New York to begin working with what he described as “small spirited brands”. Always fascinated by perfume, he launched his own range in October 2014. With the recent release of his ninth fragrance, Mown, I thought that it was time to find out a little more about Hans Hendley as I asked him “Stephan’s Six”.

Thursday, 7 September 2017

"C" by The Perfumer's Story

Creating fragrances for specific people takes away any necessity for a “brief” or a “marketing strategy” because you are translating that person’s wishes or character into a perfume. This means that you can end up with a library of scents that only have one thing in common; they are not designed to be “commercial”. After creating for personalities, friends, organisations and companies, Azzi Glasser had a back catalogue of very individual scents. So, with the muses’ permission, she created The Perfumer’s Story as a way of sharing her fragrances with the public. One of these original scents was simply titled “C”.

Monday, 4 September 2017

FIREDANCE by Ruth Mastenbroek

Autumn feels as though it is well and truly here with the first leaves starting to change colour, the weather getting cooler and the nights beginning to draw in. With wood stocks starting to be replenished ready for open fires and thoughts turning to bonfire night, the timing of the latest perfume release from Ruth Mastenbroek couldn't be more perfect. The combination of leather, rose and oudh is nothing new, but in her talented hands the results are devilishly sensual, delightfully mysterious and truly intoxicating. With the release of Firedance, Ruth Mastenbroek shows once again why she is at the top of her profession.

Monday, 28 August 2017


The links between a former video game artist and the world of niche perfumery are not very obvious, but that is exactly what happened with Victor Wong. In 2013 he formed Toronto based Zoologist Perfumes with the notion to capture the “idiosyncrasies of the animal kingdom and transform them into scents.” With nine fragrances now in the range I thought that it was time to find out about his own “idiosyncrasies” as I ask him “Stephan’s Six”.

Thursday, 24 August 2017

"All Natural Perfumes Smell Like Mud"

I don't usually do follow ups to articles that I write because I like them to stand on their own merits, and I've always been pretty good at not flying off the handle and committing an opinion to the internet without fact checking and researching it first. It's for this reason that I was really disappointed with something that I read on Facebook this week. It concerned 100% natural perfumes and the gist of what the person said was that "all natural perfumes smell like mud". There's nothing like a sweeping generalisation to get yourself noticed, maybe that was the person's intention, but let's get a few things clear.

Monday, 21 August 2017


Azzi Glasser was born in North London and is no stranger to the perfume industry. She started her career with CPL Aromas in 1991 and very quickly became a sought after perfume designer. A FiFi Award Winner for her Agent Provocateur fragrance, Azzi went on to found The Perfumer’s Story in 2015 and currently has thirteen fragrances in her collection. With such an enviable career already, it was time to discover her own perfume memories as I asked her “Stephan’s Six”.

Thursday, 17 August 2017


My diary of memorable dates used to be much simpler, everything just revolved around traditional holidays. This has all recently changed with the addition of events such as National Fragrance Day, National Relaxation Day, even National Lipstick Day. One new celebration that I'm very pleased about though is National Men’s Grooming Day. It falls on August 18th and celebrates every form of male grooming, from shaving right through to scent. This year I've chosen Pall Mall Barbers’ Sandalwood & Clove Cologne as an example of grooming at its finest, and it’s time to discover one of London's best-kept secrets.

Thursday, 10 August 2017


In the wonderful world of fragrance we see companies come and go with regularity. The top-selling brand one year can be almost forgotten a mere twelve months later. It becomes even harder when the “brand” is actually a designer name that has been franchised out to a perfume producer. This was the case with Missoni. A fashion house that was founded in 1953, its fragrance license has passed around a few companies over the years but in 2015 it transferred to Euroitalia. This month sees the release of Missoni Parfum Pour Homme, the first male fragrance for twenty years, but have the years been kind?

Thursday, 3 August 2017

IRIS & WILD CASSIS by Bronnley

A company’s follow up fragrance is always a bit of an unknown quantity in the perfume market. They desperately try to work out what made the first one so popular and how that information can be translated into number two. Bronnley found themselves in just this position after last year’s successful Pink Peony & Rhubarb and their approach is refreshingly “old fashioned”. Rather than create a variant on the first fragrance they have taken the original idea and applied it to a new combination of ingredients. Keeping the fruity floral pairing, but adding a contemporary twist, it’s time to welcome Iris & Wild Cassis.

Monday, 31 July 2017


In 2009 Helen Campbell picked up a paintbrush for the first time and within a year was commissioned to catalogue the orchard fruits that Westons Cider used at their factory in Much Marcle, Herefordshire. These beautiful botanical paintings eventually came to the attention of Bronnley and her image of the peony was used on last year’s Pink Peony & Rhubarb. Now living in Spain, and with her latest collaboration with Bronnley about to launch, I though it was time to find out a little bit more about Helen during “Stephan’s Six”.

Thursday, 27 July 2017


There are times when, because I wear something so often, I assume I must have written about it. That's why it was such a surprise when I realised that Monoï Eau des Vahinés by Yves Rocher was absent from my list of Perfume Reviews. It was one of the first Yves Rocher fragrances that I remember smelling and I was surprised at just how well they had achieved the balance between summer sunshine and exotic sweetness. Yves Rocher are everywhere in France but in the UK they just exist as a mail order company. So, let me introduce you to sandy beaches, delicious florals and a scent that screams summer.

Monday, 24 July 2017


Andy Tauer has certainly taken the perfume industry by storm since he launched his first fragrance in 2005. Originally born out of an idea at a dinner party, Andy has gone on to create twenty-eight (at the last count) of the finest scents in the “niche” market, and he’s also a really nice guy. So, I thought it was time to find out a little bit more about the man behind the cobalt blue bottles and ask him “Stephan’s Six”.

Thursday, 20 July 2017


An aristocrat, a butler and a US president ... it's not a combination that screams fragrance house to you but that is exactly what this one does. The colourful story of Eight & Bob has provided an enviable history for the company and, whilst it might need to be taken with a large pinch of salt, it definitely entertains its fans. This year sees the release of Champs de Provence, which is the company's sixth fragrance since they "relaunched" in 2012, and it promises to capture the "freshness and beauty" of the Provençal landscape. It's an area that I adore and visit often, so I was intrigued to see whether it really did take me back.

Monday, 17 July 2017

What's New To You?

Every year we see literally thousands of fragrances released both worldwide and also in specific countries. We are already half way through 2017 and if you have managed to smell every one of those launched so far this year then I am very impressed, but also more than a little sceptical. Every time you turn around there seems to be a new advertising campaign, a new “exclusive” ingredient, and a new dreaded flanker. So, you can be forgiven for missing a few of these new releases along the way. This week I was told, “everything is new to someone”, and in the world of perfume releases that couldn't be truer.

Monday, 10 July 2017

YOU ... The New Fragrance From Lynx

They're at it again and they've called back the big guns for the launch of their latest body fragrance! I'm talking about Lynx, or Axe if you live outside of the United Kingdom. Once treated with derision, or at best referred to as the scent of a teenage boy, they have recently started to command a real share of the perfume industry. With the launch of their Daily Fragrance range last year they managed to reposition themselves in an older market, and finally gain the recognition that they deserve. Forget Apollo, Phoenix and even Africa, 2017 sees the appearance of YOU and you're in for a very pleasant surprise.

Monday, 3 July 2017


Summer means one thing in the world of Guerlain, time to refocus on the new Aqua Allegoria fragrance. The idea of sunshine in a bottle is the cornerstone of the company’s seasonal release and this year is no exception. Bergamote Calabria is the creation of Thierry Wasser and Delphine Jelk, who now co-sign the majority of fragrances that come from this historic house. Bergamote Calabria originally launched back in February but Aqua Allegorias really come into their own as the weather gets warmer, and as we grab something at Duty Free. So, what does this new release have to offer?

Monday, 26 June 2017

THE LOST GIRL by Carol Drinkwater

To say that we live in very uncertain times would be an understatement. Society has constantly gone through struggles and upheavals, but what is now different is that we follow every twist and turn on twitter, Facebook, Instagram, and by SMS. There is no passage of time while we wait for information to come through; it’s now relentlessly instant. For the plot of her latest novel, Carol Drinkwater has collided the 2015 Bataclan attack with the perfume fields of Grasse, and produced a work that uses scented references to lift the very words from the page and resonate with the reader. THE LOST GIRL is an emotional roller-coaster.

Thursday, 22 June 2017

PERFUME at Somerset House

Somerset House in London has to be one of the most beautiful venues for any exhibition, but it's even better on a hot summer evening. This is how it was on Tuesday when I visited the new installation simply entitled PERFUME. With a tag line describing it as “a sensory journey through contemporary scent” I really had no idea what to expect. Except for a few slips from Lizzie Ostrom, aka Odette Toilette, during a day out with baby Ostrom it was a total surprise. So, was my original impression that it covered everything from "semen to cookies" correct? Come with me into a "world of pure imagination".

Monday, 19 June 2017

LEIGHTON DENNY Gets Us Ready For Summer

Marilyn Monroe famously sang, “we’re having a heat wave, a tropical heat wave”, and those words couldn’t be truer of the last few days in Britain. Spring is finally gone and we are now basking in the glorious summer sunshine. Alongside the heat though is the ever present goal of the perfect tan and unfortunately, if you’re like me, something to soothe a sunburn. The majority of summer products have the usual aroma of tiare flower and ylang-ylang, which make them difficult to use underneath your favourite fragrance, but Leighton Denny has solved this problem with two products from his Sunbelievable range.

Thursday, 15 June 2017

LONDON by Gallivant

Inspiration comes from many sources but our memories can provide some of the most unusual and exciting. There is something about the way our brains store information about a place or a situation that can result in quite an abstract recollection, and it's this that Nick Steward has used to create the debut range from Gallivant, his own perfume company. After a career spent working for some of the industry's top perfume brands, Nick felt that the time was right to branch out on his own. So, let's take a closer look at London, one of his first four fragrances, which is far more than just Earl Grey and sandwiches.

Monday, 12 June 2017


It takes guts to start a new independent perfume company these days, but that is exactly what Nick Steward has done. After nineteen years working in the fragrance industry he has taken the plunge and launched Gallivant with a beautiful range of scents designed for “the traveller in us all”. So, let’s find out a little bit more about the man behind the passport as he answers “Stephan’s Six”.

Thursday, 8 June 2017

Three Fragrances For Father's Day

It’s almost Father’s Day and if you’ve already made your purchases then I’m very impressed. However, in a similar way to Mother’s Day, Valentine’s Day and even Christmas Day, there will be a lot of frantic dashes to the high street in an attempt to get that last minute present. You are going to be confronted with walls of fragrances, some of which you will know but many that you won’t, and so I’ve chosen three classics for you which should cover most budgets. In the end it’s the thought that counts, but one of these is certain to impress. So, let's have a look at Dior, Penhaligon's and Crabtree & Evelyn.

Monday, 5 June 2017

DRYAD by Papillon Perfumery

Sexy is different to sensual and sultry is not the same as provocative, but what these words all have in common is that they can be applied to every fragrance from one of Britain's finest independent perfumers. If Agatha Christie is the Queen of Crime then Liz Moores is surely the Siren of Scent. She always weaves a sexuality through her fragrances and this continues with her latest addition. An already impressive range of four fragrances is joined this month by a fifth in the form of the eagerly awaited Dryad, and it promises to entice and challenge in exactly the same way that her previous creations have.

Thursday, 1 June 2017

GALLIVANT - Scenting The City

The niche sector of the perfume market is an ever-growing one with new companies seemingly popping up at a rate of knots. Some of them are excellent; some of them miss the mark. Some are created by perfumers; some are envisaged by creative directors. Whichever way they come to market the most important thing is that the product is of an exceptional quality, otherwise they just get lost amongst a sea of Google search results. Enter Nick Steward and his company Gallivant. No stranger to the perfume industry, and with an approachable nature that is refreshing, I met up with him to find out more about Gallivant.

Tuesday, 30 May 2017


"The Grooming Guru", it's quite a title but one which has definitely been earned by Lee Kynaston. A journalist for over twenty years, and a go-to for your daily insight into the workings of the male mind, Lee has observed, advised and even led the way on everything to do with men. So, after commenting on everyone else I thought it was about time we found out a little bit about the man himself during “Stephan’s Six”.

Thursday, 25 May 2017

LIME & BERGAMOT by Bronnley

"Summer means citrus". There you have it, three words which sum up an entire season in the world of perfume. Okay, I know that I'm generalising slightly, because there are numerous other fragrances released at this time of the year as well, but the sparkling citrus scents always prove eternally popular when the weather gets warmer. Sunshine means drinks by the pool, lemonade on the beach, a Gin and Tonic in a holiday cafe. In a fragrance, however, I wanted a green citrus with a mouthwatering freshness, and that is exactly what I got with Bronnley's Lime & Bergamot. So, grab your flip-flops and discover your new summer spritz.

Monday, 22 May 2017

Crabtree & Evelyn Celebrate The Gardeners Collection

Any company with a range that reaches a twenty-year anniversary is to be congratulated. Two decades is, after all, a long time to retain customer loyalty in today's trend-driven market. With more and more companies offering similar products there has to be something special to keep the original alive, and this certainly applies when it comes to Crabtree & Evelyn. The brand launched in 1972 but one of its most iconic ranges arrived in 1997, the Gardeners Collection. In celebration of its twentieth birthday Crabtree & Evelyn has released a candle in the same scent, but does it really measure up?

Thursday, 18 May 2017

IDLE by Romilly Wilde

The success of any company lies in the ability to connect with a variety of customers. New businesses often launch with a single product or a single range and then struggle to move outside of that original market. Romilly Wilde had a clever idea when they appeared in 2016, and it was one that has gained them fans in both the skincare and fragrance market, as well as nominations in the highly coveted 2017 Fragrance Foundation Awards for Best New Fragrance In Limited Distribution and Best New Independent Fragrance. So, let's take a closer look at Romilly Wilde's debut scent, Idle, and the creative duo behind it.

Monday, 15 May 2017


Shyamala Maisondieu is a Malaysian born perfumer who most recently collaborated with Calice Becker and Nadège Le Garlantezec on L’Occitane’s Terre de Lumière. After studying at the Givaudan Perfumery School in Grasse, Shyamala moved to their Paris office and has worked with Comme des Garcons, Lancôme and Etat Libre d’Orange amongst others. Her love of Iris is well known, but what else would I discover during “Stephan’s Six”?

Thursday, 11 May 2017


When Guerlain launched the L’Art et la Matière series in 2005 it was a capsule collection of three scents. Originally conceived as a way of showcasing a star ingredient, the concept was to celebrate the artistry of the perfumer by focusing on the way that they used the material. Technically the first commercially available “exclusive” range from the brand, it set the benchmark for the collections that would follow. With the release of Joyeuse Tubéreuse the L’Art et la Matière series now has nine members, having said goodbye to Iris Ganache and Myrrhe & Delires, but what does the latest addition add to the collection?

Monday, 8 May 2017


Tessa Williams is the author of Cult Perfumes, which looks at the releases and history of the boutique perfumeries. Alongside launching her own fragrance range, Tessa is a journalist who was written for Vogue and The Times, amongst others. At home with being the interviewer, I thought it was time the tables were turned as I asked her “Stephan’s Six”?

Thursday, 4 May 2017

The Age Of Transparency

"Transparency" is a word that you often hear mentioned when it comes to the perfume industry. For many years perfume houses would release fragrances under their own name, or assign them to an in-house "nose", when they had actually been created by an outside company. This wasn't done maliciously; it was just the way the industry worked. Customers were not particularly interested in who had made the juice in the bottle, just that it came with their favourite company's logo on the glass. Of course there had always been fans that wanted to know every detail but it’s only recently that "transparency" has become the industry's key word.

Monday, 1 May 2017


If you don’t recognise the name Dariush Alavi then you might know the man by his pseudonym, Persolaise. He first appeared on March 11th 2010 and since then has challenged, praised and critiqued hundreds of fragrances via his Blog and in many publications. A Jasmine Award Winner, a flamboyant dresser and a mean hand at jam making, I thought it was time to discover Dariush’s own perfume memories during “Stephan’s Six”.

Thursday, 27 April 2017

4160Tuesdays' DANGLY DO-DAH

It’s always interesting to find new ways of using fragrance but people still seem to make a very definite divide between perfume and home scents. Perfumes are seen as a daily necessity whilst home scents are regarded as fairly functional. I’m sure that most people have had a Jo Malone candle at some point or a White Company Room Diffuser but was it exactly the scent that you expected? So often the fragrance that we really want doesn’t exist in a home product, but 4160Tuesdays have come to the rescue. With the help of their Dangly Do-Dah, yes you read that right, you can now have any scent that you desire.

Monday, 24 April 2017

WAFT'S Bespoke Fragrance Creation

The job of any good perfume consultant is to find the customer their perfect scent, but they're choosing from a selection of fragrances that have been made to fit into very specific trends. Even historic perfumes still have a particular style that was chosen by the perfumer in order to make it a commercial success. So, your "perfect" scent might not be as perfect as you actually want it to be. A new company has come up with a novel, and very entertaining, way to create your very own "bespoke" fragrance without even having to leave your home. Not convinced? Come with me and let me show you WAFT.

Thursday, 20 April 2017

Guerlain's Limon Verde

It happens every year but it never gets any easier. I’m talking about the annual discontinuation of one of Guerlain’s Aqua Allegoria range. Since the series first appeared in 1999 the collection has seen many fragrances come and go, but it is still a surprise when the final cut is made. Sometimes the choice is made based on sales figures, sometimes due to trend, but occasionally the decision leaves everyone surprised. In 2014 Guerlain introduced Limon Verde to the Aqua Allegoria range but it leaves the collection this year to make way for Bergamote Calabria. So, what is the history of this caipirinha explosion?

Monday, 17 April 2017


Susie Willis is no stranger to success. She sold her first company, Plum Baby, in 2010 for £10m but she still had a desire to further investigate the natural ingredient market. So, in 2016 she launched the skincare range Romilly Wilde and their first fragrance, Idle, has been listed in two categories in the 2017 Fragrance Foundation Awards. With nominations for Best New Fragrance In Limited Distribution and Best New Independent Fragrance, I wanted to find out Susie's own perfume memories during "Stephan's Six".

Thursday, 13 April 2017

L'AVENTURIER by Fragonard

I don't think that any visit to the Côte d'Azur is complete without a trip to Grasse, the spiritual home of perfumery, and to one of the three factories that are based there. Fragonard, Galimard and Molinard are referred to as "tourist" perfumers but their output really deserves to be looked at a little more closely by perfume fans. Last year, as part of their ninetieth birthday celebrations, Fragonard released a new male fragrance called L'Aventurier which features vetiver. The company has played with this ingredient before but could this new release appease fans that are still mourning the loss of their original Vetyver?

Monday, 10 April 2017

STAR MAGNOLIA - Jo Malone's Spring Blossom

It’s blossom time again for Jo Malone London! A now regular tradition for the company, the limited edition Spring/Summer floral immediately follows their Brit Collection every year. This time it’s the turn of Star Magnolia, which promises to be “flirtatious, pristine and gleaming”. The company has once again turned to Anne Flipo of IFF to create this “tantalising” bloom in the hope that it will mirror the success of last year’s Nashi Blossom by Fabrice Pellegrin. Having already created their 2016 Herb Garden collection, as well as Basil & Neroli, Anne understands the style but how would she fare with this Shanghai floral?

Thursday, 6 April 2017

The Inspiration for ORIENTAL BRÛLANT

It is strange that at a time when many “niche” perfume companies are experimenting with animalic fragrances one of France’s most respected, Guerlain, chose to discontinue one of theirs. Oriental Brûlant was part of the Elixir Charnel range and arrived on the scene in 2008. It made no excuses for its overtly provocative nature and labdanum lovers were in their element with large doses of this highly sexual ingredient. Designed around women’s actual and desired sexual styles, the Elixir Charnel range was a difficult one to market but, out of the original three, where did the inspiration for Oriental Brûlant actually come from?

Monday, 3 April 2017


Emmanuelle Moeglin trained at ISIPCA in Versailles from 2006-2008 before going on to found The Experimental Perfume Club in London. Alongside holding regular classes in perfumery for novices right through to experienced perfumers she now also has her own consultation and creation business. With a career that includes PUIG, L’Oreal and Symrise, what would we learn about Emmanuelle during “Stephan’s Six”?

Thursday, 30 March 2017

My Fragrance Foundation Scent Memories

The Fragrance Foundation was formed in 1946 by six of the largest perfume companies of the period. Chanel, Elizabeth Arden, Helena Rubinstein, Coty, Guerlain and Parfums Weil agreed that the time had come to recognise the many achievements in the fragrance industry and later on also provide training for consultants, journalists and marketing departments. This greater understanding allowed the industry to develop and grow into the huge machine that it is today. As part of their commitment they also introduced #ScentMemories which runs alongside National Fragrance Day. It brings together peoples memories on the subject of fragrance and I’ve happily contributed for the last two years, although the recolections were very different.

Monday, 27 March 2017

BELLE - The New Fragrance From Worth

When a fragrance company launches a new perfume it is always met with interest from the press and the public, but when it's the first new release for eleven years then the expectations are even higher. To coincide with the smash hit film Beauty and the Beast, Parfums Worth have released BELLE, a fresh floral which they describe as "effortlessly feminine, romantic, playful and chic". Could this be the company's chance to re-establish itself in the minds of a new generation of customers and add a new fragrance to the stable of Dans La Nuit and Je Reviens? Let's see if this fairytale has a happy ending.