Thursday, 21 September 2017

FLORIS UNLOCKS ITS ARCHIVES

You hear many companies talk about their “heritage” but it sometimes seems a little contrived and exaggerated. Add a celebrity here, change a production date there, and it becomes tricky to separate fact from fiction. One company that doesn't have this problem is Floris. Their biggest challenge is actually what to leave out. With a history dating back two hundred and eighty seven years the list of celebrity clients and perfume releases is immense, and it was always a challenge to share this with their customers. So, along with their recent store refit, Floris decided to open up their archives and reveal a few forgotten treasures.

Monday, 18 September 2017

STEPHAN'S SIX - MATTHEW AXE


Originally from Suffolk, Matthew Axe studied Graphic Design before going on to work with companies such as Thomas Pink, John Lewis and Gieves & Hawkes. After relocating to New York he was Creative Director on Martha Stewart’s award-wining magazine, Martha Stewart Living, and regularly oversees campaigns in the beauty industry. Recently working on Jo Malone’s Basil & Neroli launch, I wondered what would he reveal about his own perfume favourites during “Stephan’s Six”.

Thursday, 14 September 2017

RUSSIAN LEATHER by Molton Brown

The continuing push at the moment seems to be for companies to release product “collections”. By this I mean the fragrance, the shower gel, the candle, the body lotion etc. in their latest scent. Now this is actually nothing new, Coty were doing it for years, but brands have refocused their approach in an attempt to cement every new launch by offering their customers the fragrance in at least one form that they will like. Some brands miss the mark on translating the scent into the various products, but one company who continues to excel is Molton Brown. Let's take a look at their latest addition, Russian Leather.

Monday, 11 September 2017

STEPHAN'S SIX - HANS HENDLEY


With a start in photography and music, Hans Hendley was flexing his creative muscle from an early age. Pretty soon he realised that his philosophies and ideals didn’t really fit the strict commercial path and so he moved to New York to begin working with what he described as “small spirited brands”. Always fascinated by perfume, he launched his own range in October 2014. With the recent release of his ninth fragrance, Mown, I thought that it was time to find out a little more about Hans Hendley as I asked him “Stephan’s Six”.

Thursday, 7 September 2017

"C" by The Perfumer's Story

Creating fragrances for specific people takes away any necessity for a “brief” or a “marketing strategy” because you are translating that person’s wishes or character into a perfume. This means that you can end up with a library of scents that only have one thing in common; they are not designed to be “commercial”. After creating for personalities, friends, organisations and companies, Azzi Glasser had a back catalogue of very individual scents. So, with the muses’ permission, she created The Perfumer’s Story as a way of sharing her fragrances with the public. One of these original scents was simply titled “C”.

Monday, 4 September 2017

FIREDANCE by Ruth Mastenbroek

Autumn feels as though it is well and truly here with the first leaves starting to change colour, the weather getting cooler and the nights beginning to draw in. With wood stocks starting to be replenished ready for open fires and thoughts turning to bonfire night, the timing of the latest perfume release from Ruth Mastenbroek couldn't be more perfect. The combination of leather, rose and oudh is nothing new, but in her talented hands the results are devilishly sensual, delightfully mysterious and truly intoxicating. With the release of Firedance, Ruth Mastenbroek shows once again why she is at the top of her profession.

Monday, 28 August 2017

STEPHAN'S SIX - VICTOR WONG


The links between a former video game artist and the world of niche perfumery are not very obvious, but that is exactly what happened with Victor Wong. In 2013 he formed Toronto based Zoologist Perfumes with the notion to capture the “idiosyncrasies of the animal kingdom and transform them into scents.” With nine fragrances now in the range I thought that it was time to find out about his own “idiosyncrasies” as I ask him “Stephan’s Six”.

Thursday, 24 August 2017

"All Natural Perfumes Smell Like Mud"

I don't usually do follow ups to articles that I write because I like them to stand on their own merits, and I've always been pretty good at not flying off the handle and committing an opinion to the internet without fact checking and researching it first. It's for this reason that I was really disappointed with something that I read on Facebook this week. It concerned 100% natural perfumes and the gist of what the person said was that "all natural perfumes smell like mud". There's nothing like a sweeping generalisation to get yourself noticed, maybe that was the person's intention, but let's get a few things clear.